The marketing technology landscape is exploding. Why? To meet the ever-evolving needs of the customer. Like building a government, it is time to vote for the candidates that promise to have the most impact on your marketing…and bottom line…in the upcoming year.
Developed by
President (Data)

The Top Dog, The Big Cheese, The Head Honcho. Whether capturing customer data, targeting them for campaigns or analyzing the results, the buck stops with the Big Data guy.

Which DATA solution has the biggest impact on your business?

Vice President (Content & Experience)

This guy is waiting in the wings, second in command. Balancing out the ticket and ready to serve, content drives a personalized and optimized experience for the shopper. He and Big Data make a powerful team for revenue generation.

Which CONTENT & EXPERIENCE solution has the biggest impact on your business?

Senator (Advertising & Promotion)

These are the guys making all the noise. Have something to say and use every advertising vehicle to steer opinions and actions. Whether via print, digital, social or PR, they are going to round up support for their cause.

Which ADVERTISING & PROMOTION solution has the biggest impact on your business?

House of Representatives (Social & Relationships)

On the other hand, these are the listeners. They want to know what is important to you, make you feel cared for and important. Because you are, and can influence those around you to be loyal to the cause too.

Which SOCIAL & RELATIONSHIPS solution has the biggest impact on your business?

Governor (Commerce & Sales)

Well, maybe this is really where the buck stops. Our guy is the bean counter who is all about the dollars and cents. In-store or online, he’s the one to see when you want to buy all those shiny things in your cart.

Which COMMERCE & SALES solution has the biggest impact on your business?

Mayor (Management)

This is the guy in the trenches, building the infrastructure and providing the glue that keeps it all together. While not as glamorous a role as his fellow officials here, he knows what is really going on and can manage whatever situation gets thrown at him.

Which MANAGEMENT solution has the biggest impact on your business?

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